Rose District Origin Story

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The Rose District - A Downtown Renaissance Story


As the suburban areas saw tremendous growth from 1980 to 2000, the historical downtown core of Broken Arrow became an economically challenged area. Buildings were deteriorating and the visible decline discouraged new commercial, residential or retail investments on Main Street.

To begin the process of bringing our downtown back to life, the Mayor and the City Council kicked off a Downtown Revitalization Plan in 2005, with a goal to make this area as vital and successful as it was in the last century.

Public projects, worth over $65 million, included the renovation of historic buildings, a new 1,500 seat Performing Arts Center, a new pavilion to hold a farmer’s market and community gatherings, a 1,200 square-foot interactive water feature, new brick paved sidewalks, pedestrian crossings, decorative street lamps and landscape planters. Private sector funding surged, as many new business, with expenditures of over $25 million, relocated into this once declining district. 

To provide a distinctive brand and identity for the new arts and entertainment area, this historic part of the City became the “Rose District”. These changes have elevated the quality of life for residents and brought more than 1,000 new jobs and over 70 new businesses into the area. By offering unique dining, local artisan products, nightlife, entertainment and cultural experiences, the Rose District is now one of the most popular destinations in the region.